Premier Inn to open hotel in Dubai
February 19, 2008
Premier Inn, the UK’s largest and most successful hotel brand with over 500 hotels, containing 36,000 rooms, has announced the opening of their first hotel in Dubai. This new hotel marks the beginning of a strategic partnership with The Emirates Group to develop the Premier Inn brand within the Gulf region. Premier Inn will introduce their high standard, “value” hotel model into the Dubai hospitality market with plans for at least a further 5 sites to be opened in the UAE in 2009.
Darroch Crawford, Managing Director of Premier Inn Middle East said, “What differentiates Premier Inn from the competition is our “value” hotel model, of bringing a 4 star product to the market at a 2 star price. In a Premier Inn this is achieved through streamlining the product to benefit our customers, delivering consistently outstanding service and investing heavily in the property and in staff training. We don’t have a concierge or valet parking, but if for example a customer needs assistance with their luggage then our people will always help. At Premier Inn we understand that our customers want the best value but will not compromise on quality.”
The Premier Inn Hotel is located in Dubai Investments Park next to the Green Community, the hotel features 308 modern and stylish air conditioned rooms. The hotel opens on 30th March 2008.
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